HWONFEX 2025

The Event

HWONFEX 2025

Experience the best of health and wellness at HWONFEX, the Philippines’ premier B2B2C trade fair! Discover award-winning resorts, eco-friendly products, and health tourism packages under the theme ‘Go & Get Better!’ Join us in promoting a healthier lifestyle and positioning the Philippines as a global wellness destination.

HWONFEX SNAP Shot Through The Years

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HWONFEX 2025 Logo
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Showcasing Philippines

Health and Wellness

HWONFEX 2024 showcased an incredible lineup of health and wellness innovations, inspiring healthier lifestyles. From world-class facilities to sustainable products, it’s a gateway to the Philippines’ wellness offerings. Explore, connect, and thrive at the event where health meets innovation.

Ask away

Frequently Asked Questions

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Orci a scelerisque purus semper eget duis. Odio euismod lacinia at quis risus sed. Id eu nisl nunc mi ipsum. Congue nisi vitae suscipit tellus. Quisque sagittis purus sit amet volutpat consequat mauris nunc congue. Elementum facilisis leo vel fringilla est ullamcorper. Ullamcorper dignissim cras tincidunt lobortis feugiat vivamus. Pharetra vel turpis nunc eget lorem dolor sed. Blandit turpis cursus in hac habitasse platea dictumst quisque. Elementum nibh tellus molestie nunc non blandit massa.

Event

Time Table

9:00 am
Gates open

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10:00 am
Drinks Bar Opens

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10:30 am
First Act Takes the stage

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12:00 pm
Second act takes the stage

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1:30 pm
third act

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2:00 pm
Food trucks

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GO & GET BETTER: Sustainable and
Regenerative Tourism Recharges All

Discover the future of travel at HWONFEX 2025, a proudly Filipino initiative under the inspiring theme: “Go and Get Better: Sustainable and Regenerative Tourism Recharges All!” This campaign champions sustainable and regenerative tourism, emphasizing the importance of leaving destinations better than we found them.

More than a slogan, this is a movement to redefine travel as a path to holistic wellness. Experience the beauty, serenity, and richness of Filipino culture while connecting with the people, traditions, and flavors that make every journey transformative.

Our mission goes beyond exploration—we aim to balance economic growth, social equity, and environmental protection to ensure a healthier, more vibrant future for generations to come.

GO & GET BETTER: Sustainable and
Regenerative Tourism Recharges All

The global wellness economy reached $6.3 trillion in 2023 and is projected to grow to $6.8 trillion in 2024 and $9.0 trillion by 2028.

The Philippines ranked 22nd globally and 8th in Asia-Pacific in the 2024 GWI Wellness Economy Report, with a $40.98 billion market. With strong government support and private sector collaboration, the country is on track to join the Top 10 Wellness Markets.

Join Wellness Confex 2024 to shape the future of wellness and spotlight the Philippines as a premier destination.

the conference

Features guest speakers and resource persons who share their insights and expertise through thought-provoking educational lectures, case presentations, product demonstrations, and segmentation workshops.

the expo

Brings in together industry-specific exhibitors within classified pavilions and dedicated spaces to project themselves to large, diverse but captive audiences by way of experiential activities and interactive exhibits.

CREATIVE & SUSTAINABLE BOOTH EXCELLENCE AWARD

Recognizes the exhibitors in showing and embracing environmentally responsible behavior and sustainable work practices that aim to raise awareness on creativity and sustainability through their booth design, build, and use of materials.

Zumba Battle for Fitness

Brings to a friendly match selected Zumba dance groups through this salsa-aerobics-combined dance-exercise, recognizing how excellent full-body workout does in building endurance, burns fat, boosts cardiovascular fitness, improves blood pressure, among many other benefits it provides.

the conference

Features guest speakers and resource persons who share their insights and expertise through thought-provoking educational lectures, case presentations, product demonstrations, and segmentation workshops.

the expo

Brings in together industry-specific exhibitors within classified pavilions and dedicated spaces to project themselves to large, diverse but captive audiences by way of experiential activities and interactive exhibits.

CREATIVE & SUSTAINABLE BOOTH EXCELLENCE AWARD

Recognizes the exhibitors in showing and embracing environmentally responsible behavior and sustainable work practices that aim to raise awareness on creativity and sustainability through their booth design, build, and use of materials.

Zumba Battle for Fitness

Brings to a friendly match selected Zumba dance groups through this salsa-aerobics-combined dance-exercise, recognizing how excellent full-body workout does in building endurance, burns fat, boosts cardiovascular fitness, improves blood pressure, among many other benefits it provides.

Go & Get Better App & Deca Wellness Tenets

Enables participants to complete a set of tasks and visit participating exhibitors during the expo to earn exclusive rewards. These tasks are anchored on the HWONFEX Deca-Wellness Tenets—a set of simple, easy steps for living a healthier and better life while actively contributing to regenerative tourism.

GO & GET BETTER JOURNEY

Where treats from our health and wellness providers await our attendees, to help them feel better, relaxed, and loved not only for the day but for their future visits right in the facilities and places of our exhibitors. Going around the exhibition booths will allow them to experience first-hand the beauty, glory, and spells of the products, services, and hospitality on display, and will also give them chances to win instant prizes.

OTW (On Travel and Wellness)

Showcases a range of wellness destinations, diverse wellness practices, rich healthcare traditions, and their by-products and services through hybrid travel show/vlog hosted by conventional and social media personalities.

Culinary Wellness Invitational Challenge

Puts to test the cooking skills of aspiring chefs from selected schools through healthy lifestyle diet-focused Filipino recipes anchored on the theme: “Bliss in a Dish”, which highlights the importance of Culinary Wellness in achieving a positive state of health and wellbeing.

Go & Get Better App & Deca Wellness Tenets

Enables participants to complete a set of tasks and visit participating exhibitors during the expo to earn exclusive rewards. These tasks are anchored on the HWONFEX Deca-Wellness Tenets—a set of simple, easy steps for living a healthier and better life while actively contributing to regenerative tourism.

GO & GET BETTER JOURNEY

Where treats from our health and wellness providers await our attendees, to help them feel better, relaxed, and loved not only for the day but for their future visits right in the facilities and places of our exhibitors. Going around the exhibition booths will allow them to experience first-hand the beauty, glory, and spells of the products, services, and hospitality on display, and will also give them chances to win instant prizes.

OTW (On Travel and Wellness)

Showcases a range of wellness destinations, diverse wellness practices, rich healthcare traditions, and their by-products and services through hybrid travel show/vlog hosted by conventional and social media personalities.

Culinary Wellness Invitational Challenge

Puts to test the cooking skills of aspiring chefs from selected schools through healthy lifestyle diet-focused Filipino recipes anchored on the theme: “Bliss in a Dish”, which highlights the importance of Culinary Wellness in achieving a positive state of health and wellbeing.